Google revolutionized the online world, there’s no doubt about it. It handles almost 7 billion queries per day! That’s 2.5 trillion searches yearly. It’s a powerful tool that provides data on every possible subject to all kinds of people. An average person spends approximately 12 minutes daily browsing the result pages of this search engine. It’s quite impressive, don’t you think?
Someone said that today we have access to more information within a day than people in the 19th century had for their entire life. You probably wonder: if the competition is so massive, how can I reach out to my target audience and not drown in the ocean of different websites? SEO is the answer.
SEO – your key to visibility
The true purpose of SEO is to make your business stand out from the crowd. Simply put, all activities included in the search engine optimization process are dedicated to giving you the highest position in SERPs (search engine results pages), preferably on the first page and as high as possible.
Getting there provides several benefits for your brand, including improved recognition and awareness, increased traffic, more leads, and proven authority. If you want to become the industry leader you aspire to, ignoring SEO might be one of the biggest mistakes you can make.
Isn’t it better to pay for ads?
SEO efforts are required to boost your organic (meaning not paid) presence online. It might be tempting to ignore it and invest in advertisements, but that shouldn’t be the case. Organic and paid traffic should complement each other, giving you the best possible results.
Think about it. Many people despise ads and often ignore them. Instead, they click on the first several organic results they see. Also, it’s not easy to set up paid campaigns that will not consume your entire budget and provide the results you are expecting. Without experience, there’s a lot of trials and errors, meaning you might spend a lot of money before anything spectacular happens.
Don’t get us wrong, SEO also requires investments. If you do it on your own, you have to spend a lot of time learning optimization skills and understanding the secrets of different SEO techniques. Moreover, if you want to hire web positioning professionals, you also need some kind of budget. It’s totally worth it, though. Getting an audit and then a strategy dedicated to your goals means your SEO will be on point.
When should I take care of SEO?
The earlier, the better. If you are creating a startup or a new company, it is crucial to do some optimization before your website is even published. It’s not true that only established businesses can do great at SEO. If you have a good start – later on, it will be easier. Also, big corporations and popular brands are so recognizable that their SEO efforts can be less of a priority than other marketing actions.
No matter if you want to hire someone or do it on your own, any SEO-related work will be better than none. You can always maximize this area of your operations in the future.
