Videos are a powerful way of expressing, marketing, and bringing out fresh content that connects with the audience. Gone are the days when creating a video was a painstakingly professional and time-consuming job requiring prior knowledge and skills. With an online video editor, it has now become easy for anyone to create a stunning and professional-looking video in minutes. Video content is comparatively more engaging and hence, helps in better conversion, increased organic traffic, and popularity of a brand. Video marketing is a huge asset for branding and promotion, but many brands focus less on it, doubting their ability to create a professional-looking video.
Are you looking to add a professional look to your videos? Here are a few tips for creating incredible videos and how to use the right strategies to give a professional touch to your videos:
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Use Proper Lighting for the Video
Good lighting makes a whole lot of difference to your video content. You do not necessarily need expensive cameras for shooting a video, but you can consider investing in good lights, especially for recording indoor videos. Natural lighting is the best for shooting and filming videos because it adds a cinematic effect, especially when shot in the early morning or evening. However, if you plan on shooting the content indoors, either purchase a few lights or create your own using bulbs and reflective surfaces. Avoid using overhead lights as they cast a shadow, which makes the video look unattractive. Adjust the lights in a way that creates a soft effect on the subject.
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Use Basic Essential Gears for Shooting
If you are recording an indoor video, you might not require many gears, but some basic gears are necessary for an outdoor video with a lot of motion. For instance, consider using a separate mic instead of the in-built mic for audio clarity. Use a tripod for recording videos which does not require much motion. However, a gimbal or a stabilizer is a great gear to invest in for shooting moving subjects outdoors, as it allows for better video stabilization and eliminates blurs and shakes. A noise cancellation mic is great for shooting outdoors to cancel the wind or external noise. The shaky footages distort and reduce the quality of the video. Hence, it is wise to use camera gear or in-built stabilization to reduce shakiness.
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Plan the Sequence and Shot
Always plan the video content and shoot sequence by sequence. Doing this makes it easy and convenient to stitch all the video clips together in a sequence to make the complete video. Be it recording a self-speaking video or a short movie, or a promotional video, planning the sequence and putting it together later helps in bringing better transitions. Make sure that each video clip that you shoot is at least 10 seconds long. Once all the clips are shot, it is easy to trim and join all the clips in a sequence and transition using a video editor.
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Use a Professional Video Editing Tool
Whether you are a novice or an expert, knowing how to use video editing tool is crucial for video post-processing. Creating videos is not only about shooting the clips but, more importantly, how it is edited and the outcome of the video editing. If you are new to video editing, use an online video editor with pre-made templates or a drag-and-drop interface for easy editing. The editing tool have a range of in-built tools which help in colour grading and correction, fix white balance, adjusting the speed, add effects or transitions etc. Even the static shots can be enhanced with great transitions in the videos.
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Choose the Right Background
A clumsy and messy background creates a lot of distraction in the video; hence it is crucial to choose the right background for your videos. The background impacts the quality of the video, so make sure to pick a good one and eliminate unnecessary clutter from the frame. Backgrounds will differ depending on the purpose and intent of the video. Fake backgrounds like curtains or AI-based backgrounds are good for static videos. However, for a motion video, a good outdoor location and background make a good impact. Complementary colours in the background make the whole video look vibrant. If you are shooting an indoor video, try to add some aesthetic décor and keep it minimal to make it stand out.
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Keep the Editing Simple and Clutter-Free
Online video editing platforms have tons of options for editing a video. But, using too many effects, transitions, and editing can lead to a deterioration in the overall quality. Simple and clean editing gives a professional look. Keep the editing simple, and do not go crazy adding tons of effects, blur, bounce, or transitions. Clean the background noise with noise cancellation, cut out pauses or awkward silences, and jump from one sequence to another when there is motion in both the video clips.
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Keep the Composition in Mind
Post-processing using a video editor enhances the overall quality and brings smoothness to the video creation. However, as much as editing and putting together the video sequence is important, the impact of video composition cannot be avoided. For both videos and photos, the rule of thirds is the basic composition principle. It is not compulsory to always follow the rule of thirds formula, but the composition of the video is crucial. Avoid putting the subject in the centre, and compose the frame before shooting the video. A good idea is to shoot from different angles to add the shots together in the video to make it more professional and interesting. Different angle shots are great for a product demo or instructional videos.
Conclusion
Mastering the art of video creation takes time, but these simple tips can drastically improve the quality of your videos. You do not need extremely expensive cameras for shooting good-quality videos. However, following the basics like good lighting, sound clarity, and editing using professional tool makes the whole difference. The more professional a video looks, the higher is the credibility and engagement. Constant practice helps in dramatically improving the content quality.
