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Home Markets

Uggs and Us: The Global Appeal 

by Jacob Warrior
March 26, 2021
in Markets
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Uggs and Us- The Global Appeal
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Women everywhere are wearing Uggs this season, from a four-year-old toddler to that sweet old lady in the bus. What is the appeal of this piece of footwear that never fails to take over every winter fashion look? Apart from its classy look, and chic design, uggs are mighty comfortable and cosy and make for a wise investment all-round the year. With ugg for women in a shoe closet, no outfit is ever dull! Read on to know more about how this celebrated Australian boot-shoe came to be a fashion statement globally and how you can up-style any apparel with uggs.

Traditionally, the material used to make uggs is sheepskin. It retains heat better than any other material and is considered the best option for any winter wear. The fleece is usually attached to the boot at a later stage. Alternatively, it can also be a part of the shoe during the early stages. This flexibility allows the maker to design boots in various styles. It helps them create shoes customised for each wearer.

The uggs era began in Australia when shearers used sheepskin to create a specific type of footwear that did not rot when it came into contact with the wool yolk. While their regular boots decayed rapidly, the shearers of countryside Australia realised that they needed to use a material that would stand the test of time, and well, wool yolk. Over the past century, this history has been contested by various individuals and companies. These parties claim to have created the first pair of ugg boots as we find today. The veteran Aussie surfer Shane Stedman alleges that he invented the ugg boots and thought they would bring the necessary warmth to surfers after catching a wave.

The surfing scene in Australia is an influential factor for the passage of ugg boots outside the country. American surfers and enthusiasts who partook in Australian surfing events were dazzled by ugg boots. They took them back home as souvenirs, and soon the fashionistas of America started recognising the appeal of ugg boots. This boom led to a season of celebrities flaunting their posh-looking pairs of ugg for women in public. Oprah, Beyonce, Paris Hilton, Sarah Jessica Parker and Kate Moss are only some names in the long list of celebrities styling uggs. It has now become a staple winter fashion item.

While boots are the primary product made in the ugg manner, the same material also allows for ugg slippers, earmuffs, and other fashion accessories to be made from sheepskin and fleece. The generic colour of ugg shoes is a light tan brown bordering on orange. But newer makers also create them in extensive colour palettes such as black, pink, purple, grey, red, blue etc. They are a popular choice for all occasions but are a massive hit when paired with cosy winter wear such as oversized sweaters, sturdy jackets, pencil jeans and high neck sweaters.

Ugg boots also come in various types according to one’s need. Tall boots count as essential packing for wading through dense winter and heavy snow vacations. But short ugg boots are perfect for any average day. Mini boots are gorgeous when one wants to look fashionable in a modern way.

The versatility of uggs and their resilient build are the qualities that make them irresistible to women of all ages. It is not a lie when they say, “After all, there is an ugg for every outfit”!

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