The explainer video is the best content marketing strategy. Lately, it can be effectively used to communicate with your target audience, whether it is about your service, product, or brand.
The videos can be animated in several classic ways. Explainer videos allow you to dive into the details of your service or product with the right message and are the most effective form of video marketing.
It plays an essential role in engaging your audience and enabling them to understand your idea about your product or service. Powerful animation software can help create amazing explainer videos.
In this article, you’ll learn about the best explainer video software available to make your work quick and easy.
What is an explanatory video?
An explanatory video is a short, informative video (usually between 30 seconds and 3 minutes) that explains something colorful, entertaining, and engaging.
From a marketing perspective, it can communicate a wide variety of things. Listed under is an available animation software program on Mac. Take a look:
Synfig Studio
An open-supply 2D animation software program that works on Macbooks. Synfig Studio offers more than one gamer at the same time as you’re developing content. It’s all possible whether you need to feature geometric, filters, distortions, or transformations!
And the way to the high-quit bone device, you may create cut-out movies using bitmap photographs! The considerate element is download variations at the homepage: solid and improvement models.
Pick the solid one if you need to experience a stable and easy animation modifying experience. However, the improvement bundle offers you entry to the usage of today’s features. For a novice, you may research Synfig from a minor by short manual in Wikipedia and video tutorials.
Four languages are combined with English, Russian, Dutch, and French for a video course.
Its Characteristics are:
- It assists with plenty of layers in the animation.
- The program’s bone device manner lets you create animations with bitmap photographs or vector artwork without problems.
- It permits you to sync your innovative paintings with any sound you need.
Pencil2D Animation
Pencil2D Animation is one of the handiest 2D hand-drawn equipment available. It will show paintings perfectly on Mac computers. It is suitable for beginners because the instructions and interface are very clean to understand.
Whether you need to create an easy one, or you need something with many layers for movies on YouTube, you could use Pencil2D animation to get it done. Its timeline is simple to apply at the beginning glance. You can upload and copy one-of-a-kind frames on a one-of-a-kind track.
The frequency of freeing the new edition may be very speedy as Pencil2D is dedicated to bringing the latest capabilities to every person. Its manual is informative with video tutorials, FAQs, and guide material.
Its Characteristics are:
- A lightweight and minimalistic layout makes it very clean for beginners.
- Features raster and vector workflows, with clean switching among them. You can paint and comic strip as you need!
- It runs on all platforms – Mac, Windows, and Linux.
Tupi
Tupi is a free software application for YouTube that allows you to make 2D animations; this tool was created by animators who wanted to make something that others could also use. Users can adjust to the program with exciting ideas, an open-source tool.
This program works on both Macbook and Windows. You have to use Tupi and Papagayo to create lip-sync animation with different mouth shapes. It also provides schools with related features such as academic licenses, technical support, and free advertising.
For this reason, many schools use this to teach children how to make animation videos.
Its Characteristics are:
- Vector illustration support. You can add rectangles, lines, polygons, and other shapes as you like. Use the paint bucket to fill in areas.
- With this program, you can import raster images.
- You can export all of your finished images in various file formats.
- Support for Tweeting Positions, Scaling, Cropping, and Rotation.
Blender
Blender is an open-source suite for creating 3D animations without watermarks. If you find 2D a bit limiting, you will be delighted with the offerings of this free program. You can take your projects to a whole new level using this program on your Mac.
You can use Blender to create high-quality video games, modeling, and animation. However, there is a steep learning curve associated with it. Fortunately, there are plenty of tutorials to walk you through the journey.
You can also seek help from the Blender community because of your millions of talented people.
Its Characteristics are:
- Creating renderings is no problem with this program.
- Modeling is also no problem, such as sculpting, retopology, and creating curves—the animation and visual effects capabilities.
- Are better than any other option on the market.
- It provides powerful simulation tools.
- Integration with pipeline tools is easy.
Maya
Maya is another best option for 3D animation, rendering, modeling, and simulation. It supports all modern Mac computers and allows you to create animation, terrain, backgrounds, moving graphics, and virtual reality content.
Its Characteristics are:
- The surface of the UV editor is very intuitive and easy to use.
- It also gives you a lot of choices over the UV toolkit.
- Editing your animations has never been easier.
- It comes with a grouping modifier that you can use to prepare your animations interactively.
- Provides a link to Adobe After Effects so you can make adjustments on the fly.
Harmony
Harmony is professional subscription-based 2D software that lets you create animations and backgrounds easily. Whether you want to render, animate, or simulate a variety of graphics and locations, you can do it with Harmony. It is fully compatible with Mac.
Its Characteristics are:
- Three subscription options: Premium, Advanced, and Essentials.
- Essential Feature Vector Drawing, while the other two also include bitmap.
- The Rendering quality can range from HD to 8K, depending on your subscription.
- It includes color-changing, rotoscope, advanced vector pencil lines, multiplayer, and support for 3D environments.
Conclusion
With the eight programs mentioned above, you have many options for creating professional-quality animated videos. You can create high-quality 3D backgrounds, terrains, objects, and characters.
And when you are done with your animations, you may think about editing the files or making a bigger story out of them. I hope you found this helpful.
