When people think about YouTube content that makes money, they usually imagine full-length movies and music videos. However, YouTube has another medium in which it pays out handsomely: short films. While YouTube doesn’t specifically categorize its programs by length, the average length of a YouTuber’s video is 2 minutes (per Social Blade). This means that any videos that fall under those two-minute marks are guaranteed to make money on the YouTube platform. Short films, as well as independent series episodes and skits, fall into this category. Here are various tips you can use to grow a YouTube shorts channel.
Determine the length of Your Shorts
One of the key elements in building a YouTube channel that is focused on short films, series episodes, or sketches, is to determine how long you’re going to make your videos. While two minutes seems like the de facto standard for YouTube videos, it certainly isn’t mandatory. Some channels have developed some major success with films just under the mark while others break YouTube’s length standards and go as long as ten minutes. However, we recommend keeping your shorts just under the two-minute mark – this ensures that viewers aren’t getting bored and waiting to click away after only a few seconds. On the other hand, you may find success with videos longer than two minutes if they are compelling enough to maintain viewer attention.
Make informative and entertaining Shorts
When it comes to making shorts, you want them to be informative and entertaining. There are millions of channels on YouTube with an overabundance of videos all about one topic that is pretty much worthless in terms of being entertaining or educational. If you’re going to create content that’s only just under two minutes long, then it has to be good. A prime example of a YouTube channel that does this well is Minute Earth, which creates science videos just under the two-minute mark.
In addition to being informative and entertaining, all of your short films should seamlessly be connected if you want to create a series or sketch series on a particular theme. Make each video feel like the next piece in your puzzle by making them all flow into each other extremely well. You could even end each short with a cliffhanger (without revealing too much) that makes it so viewers will be itching to click on your next upload.
Create Custom Thumbnails that Catch Viewer Attention
When viewers are scrolling through thousands of videos on YouTube, your thumbnails need to jump out at them. A poorly made thumbnail that doesn’t catch their eye will keep them from ever clicking on your video. If they don’t click, then you won’t have a chance to impress or inform them with your content. You can hire someone to create a custom thumbnail for you on Fiverr or use a free stock photo website.
Make Your Titles Count
There are few things as important as the titles of your videos on YouTube. If you don’t have a compelling title, then viewers won’t click – and if they do, they’ll leave within seconds. You can use SEO keywords in your titles to make them stand out more and indicate what the video is about before anyone makes it to your thumbnail. You can also use these keywords in your video descriptions, which are important because many viewers won’t watch a video’s title or the first few seconds before clicking away.
Use YouTube Stories
YouTube Stories are a great way to make your channel feel at home. You can use YouTube stories for pretty much anything – from posting pictures, videos, and GIFs to hosting live Q&A sessions and behind-the-scenes looks at what goes on in the world of your shorts. It’s important that you use this feature consistently if you do decide to incorporate it into your channel; if you post something once every six months, then it will feel like an afterthought.
Use YouTube Promotion Services
In addition to using YouTube’s promotional tools, you can also use a paid channel promotion service. Promote Youtube Video has its system tricks that you can use to promote the YouTube channel. You need to make sure that you choose youtube promotion services that will help your channel grow organically instead of damaging it with spam or scams. You want a YouTube paid promotion that will generate long-term results. In other words, don’t promote your channel with an ad just because it promises lots of subscribers quickly. It could hurt your channel in the long run.
Conclusion
When it comes to making shorts, the most important thing that you can do is create content that viewers will be unable to stop watching. You need to have a great thumbnail, one that catches their attention and makes them think about what your video is all about. Of course, you should also make sure you are creating educational or entertaining content, as this is what will keep people coming back for more. Take advantage of Promote Youtube Video as their youtube channel promotion can push your short videos to a larger audience.
