Australia, often called “The Oldest Continent,” is the world’s sixth-largest country. It is home to 25,881,197 (as of October 2021) people, 89% of which are active internet users (as of January 2021).
With that many active users, it is not surprising that most businesses in Australia use the internet to conduct key business processes and the reason behind the high demand for the best services of SEO in Australia. And if you are a small business, it is imperative that you take advantage of the benefits of having SEO strategies employed on your websites.
Why? Because in the wake of Covid-19, there has been a shift in consumer habits, from traditional face-to-face purchases to digital. And with many businesses, even traditional ones, vying for consumers’ attention, your small business needs to keep up or lose possible traffic and sales.
What is SEO?
If you haven’t researched and wondered what SEO is, it stands for “search engine optimisation.” Simply put, it is the implementation of tools and strategies to improve the visibility of your website when people search for products and services related to your business in various search engines. SEO company Austin Texas
The higher your ranking is in search engine results pages (SERPs), the more likely visitors will visit your website. Increased traffic to your website could eventually translate to sales via conversion.
Not yet convinced that you need SEO? Here is a list of reasons that could help you decide:
Organic Search is King
Organic search or natural search are results based on a user’s query and relevant organic factors in your website, including domain, links, contents, and keywords. If your website is optimised, meaning it has various tools and strategies in place, your visibility in SERPs will increase. And since most internet users won’t go past the first page of the search results, you must remain visible for your business to stay relevant.
If you are a small business, you probably can’t afford to pay for paid search results via Google Ads that occupy the top spots in SERPs. It is why it is important to compete for the next few spots in the results, and SEO will help you with that.
Improved User Experience
Acquiring the services of SEO in Australia will help organise your website by analysing and improving its many facets, from design to organisation of your content, placement of high-ranking keywords, valuable backlinks, and many other factors. Once your website has the necessary SEO tools and strategies in place, and your website becomes organised, it will ultimately give your visitors a better experience.
This improved user experience could eventually lead to conversions and sales or the generation of important leads. And as your marketer would have already explained to you, leads could, in the long run, also lead to conversion and sales.
Increases Your Business’s Credibility
One of the many strategies of SEO is content marketing. Your marketer will organise your content, give you ideas of what to post, and teach you all about effective content marketing, such as using high-ranking keywords, natural links, interlinks, and backlinks.
With informative and effective content, your website could gain a following of visitors that consider your website a credible and trustworthy source of information. This helps with your search engine rankings.
Reach More Audience
According to a study, results on the first page of search engine queries get about 90% of the traffic, and if you are not ranking high, you are losing potential traffic to your website.
While other focused strategies like pay-per-click ads focus on a certain demographic, employing different strategies on your website will help you reach a broader audience. An example of this is the use of high-ranking keywords related to your business. Once users search for these keywords, they will see your website and increase traffic to your website.
Increase Traffic and Engagement with Local SEO
As a small business, you want to target your local community first. Local SEO, or the employment of tools and strategies that will optimise your business for search within a specific vicinity. With consumers in your area having access to information about your business nearby, you are one step closer to a sale.
How does SEO do this? By optimising your digital properties and setting them to target a specific location and demographics, using Google My Business, strengthening your social media presence in local groups and forums, and effectively backlinking with local citations and regional listings.
Many business owners are aware of how good SEO practices could benefit their business. And as a small business, you know that these benefits would help increase revenue and boost your business. So if you are not using SEO yet, what are you waiting for?
