As of 2020, global digital marketing spending stood at $378.16 billion, projected to reach $455.3 billion by the end of 2021.
Are you a business owner, and you are looking forward to increasing your visibility online? The digital space is beneficial to businesses if the amount of money invested into digital marketing is something to go by. To be successful in that space, you need to implement well-thought of strategies.
Lucky for you, this article will give you seven important digital marketing tips for your business.
1. Have a Mobile-Friendly Website
It’s a no-brainer that most internet users use mobile devices to browse or make payments on the web. Therefore, you have to ensure your website is mobile optimized to offer a similar experience to mobile internet users. Having a mobile-optimized website means the site responds to any screen layout to make it easier to navigate.
Most CMS platforms have themes that are mobile optimized already. When you have a mobile-friendly website, you’re guaranteed the user experience is good no matter the device used. When you use a website builder, test out the site using a mobile device to see if it’s responsive.
2. Know Your Target Audience
The most important thing you need to know when coming up with your digital marketing plan is understanding your target audience. Know their taste and preference, which demographic they’re in, and what triggers them. Come up with a digital marketing strategy that tries to reach out to the target audience you haven’t been able to tap.
Come up with content that’ll attract your target audience and encourage them to make purchases. Try to segment your customers depending on their purchase power and frequency of purchases.
3. Search Engine Optimization
One of the greatest ways you can generate high traffic for your business is by search engine optimization. The majority of people know about a business and its products or services through searching online. You thus need to ensure you leverage all the traffic that comes when someone uses a certain keyword when searching for a product.
The simplest way to incorporate SEO is through content marketing by uploading articles on your website. SEO enhances your brand when you rank high on search engine results pages.
Use well-thought-of keywords in your article for you to rank higher when someone searches for that keyword online. Leverage the Google keyword planner tool to help you find relevant keywords that can drive high traffic to your website.
4. Find a Niche Social Media Channel
Social media platforms are the best avenues to implement your digital marketing strategies. In the recent past, we have all witnessed the convincing power social media has to influence people to buy certain products. Managing social media pages can be sophisticated and requires effort to market products and services.
Instead of dominating all social media platforms, find a niche platform that you can dominate. Analyze your target audience to know which platform they are likely to spend their time in to direct all your energy there. To put this into perspective, marketing a fashion business can be more successful on Instagram compared to Twitter.
5. Request Customers to Leave Testimonials Online
Trust is the most important thing you can build in potential leads to convert them to customers. This can be achieved by requesting your customers to leave reviews on your website and socials once they interact with your products. Consider getting a YELP business profile where potential leads can find the reviews.
It’s important that you monitor all your reviews and respond to any negative concerns raised. You should ensure you have stellar reviews to build trust in interested leads who might want to purchase your products.
6. Email Marketing
You need to take advantage of the possibilities email marketing offers your business. Most people, if not all, check and read emails on a daily basis. Thus, the best way to constantly engage your customer and potential leads is by sending them emails regarding your products.
To have an effective email marketing campaign, the first step you have to take is building a reliable email list. Email marketing is only effective when you have the right people on your email list. You can also use it as a way to upsell your current customers by introducing them to new products you’re selling.
Once you have a solid email list, start implementing your email marketing strategy. Decide on the intervals you’ll be sending the email; be it monthly, weekly, or daily. Create a newsletter informing your leads about special offers and discounts you’re running.
7. Leverage Video Marketing
Video marketing has become the biggest business trend as it proves to be an effective way to sell a brand with less cognitive effort. Watching a video takes less effort compared to reading an article or how-to blog. A customer can understand more about a product by watching a simple explainer video.
Through a short video, a brand can tell its story and showcase its whole journey. An average social media user spends 2 hours and 24 minutes per day. The beauty of video marketing is you get to leverage that traffic, as watching a video requires almost no cognitive effort.
Take Your Business to the Next Level by Using These Digital Marketing Tips
The majority of people are now online, and for you to take your business to the next level, you need to use digital marketing strategies. Use the above digital marketing tips to get started in the right direction.
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