Sometimes it seems like there’s a new technology replacing the old almost every day. And that’s kind of true. Advancements in technology are beneficial for all aspects of modern living. Whether it’s healthcare, communications, production, or travel, technology has made it bigger and better. However, some things never lose their charm. Here are reasons why print continues to be relevant.
It’s Tangible
People love being able to hold something in their hands. A business card, a flier, or a coupon. These are all awesome examples of print media. The value of having something physical offers people another way to be informed about whatever it is you’re hoping to bring awareness to. Instead of just looking at something such as a sign or an ad, having a physical copy of it brings in a sense of touch. Studies have shown that physical touch added to visual stimulants helps your brain remember better.
Additionally, material objects can last. Someone can take that flier and stick it in their stack of mail at home and come back to it multiple times. Even better is when you have something to hand someone after they have already had a great experience. This way they have a physical and visual aid when they are looking for the same product or service. This is what advertisers call longevity.
Brings a Sense of Credibility
There are many reasons we still use print media today. Those that read an article in a newspaper or magazine trust that the information is true. Ultimately, anyone can put some information on the internet and claim it to be true or trustworthy. When you have a physical object it gives you a sense of honesty. People are more inclined to think, “The company created this business card or banner because they are serious about what they are offering.”
An investment in paper and ink can do more for your business than you think. Paper gives folks comfort that the sources are checked and the information traveled through the proper channels before it made it to them. Plus, companies that are on par with being featured in magazines and the paper are likely more credible purely based on their ability to work with these media figures.
There’s Less Competition
This whole article may seem a little bonkers because the world as we know it is submerged in the digital age. Everything can be found online and it is an essential form of advertising and growing a product or service. Most companies work with a mixture of digital and print advertising. However, the tides have changed as we inch towards almost full virtual reality. Many companies lean towards only having an online presence. This leaves a lot more room for those who are hoping to take advantage of print.
Utilizing digital resources to help create a successful printed campaign is truly a win. There are many ways companies can target a more specific and targeted audience. Another excellent feature of print is that it can potentially link to a digital landing page. Attaching your website or social media to a printed advertisement ensures they have every option when trying to contact you.
It’s More Engaging
It may not be a surprise, but the world has its face in a computer or phone for most of its waking lives. You would think that this would be the best way to feature your products or services. However, most of us are using a device so often that we aren’t fully engaged with what we are looking at. We all know what it’s like to just sit back and scroll. And during that time, the best way to peak someone’s attention is something that creates a quick reaction.
When you’re promoting your business, you don’t want quick reactions. You want people to click through your products and read all about what you have to offer. However, reading printed material forces you to be more attentive to what you’re reading.
You Can Source Your Printing Needs Locally
You won’t have to order online and spend tons of money on shipping. You won’t even have to give all your budget for advertising to a huge company that doesn’t need it. There are usually local print shops you can find in your town. Usually, print business owners open their shops with a passion for print media. They have huge vinyl printers, the proper print shop software, and all the resources you would need to get your print campaign started.
Supporting local small businesses contributes to your local economy and builds alliances. If you have a small business in town, wouldn’t you want other small businesses to support you as well? Working within your community is what creates successful towns.
